Destino Santiago
The biggest transmedia and co-branding adventure made in Spain. The first entertainment experience in which two well-known Galician TV presenters walking the Saint James’ way as two unusual pilgrims from France. 40 days of non-stopping personal adventures shared online and via all TV Galicia´s channels to a wide and universal audience. Live streaming, reality and game show. Slow television for a long and unique journey: 870 kilometres, 42 day walking all the way to Santiago. A 100% transmedia project, including all the windows: the core in an IP TV channel and with total impact on TV, radio and digital social networks. Discovering the 5 main cathedrals, amazing villages, fantastic people, incredible food and surprising landscapes all over the way.
- Festival
- Llanelli 2018
- Title
- Destino Santiago
- Title in English
- Destination Santiago
- Entry Category
- Kieran Hegarty Award for Innovation
- Produced By
- Star Planning S.L.U For Televisión De Galicia
- Producer
- Miguel Cacharrón
- Directed By
- Miguel Cacharrón
- Writer
- Paula Señarís
- Broadcaster
- Televisión De Galicia